NMH Foundation x Electronic Sheep

The NMH Foundation have collaborated with Electronic Sheep to design a scarf that will be beneficial to breastfeeding women this is a new product that should empower, support and encourage nursing mothers. The resulting scarf is an oversized blanket scarf in the signature Electronic Sheep illustrative style and electric colours, portraying women breastfeeding in different outdoor scenarios.

Knitted in 100% supersoft merino wool, the scarves are a limited edition, produced ethically in Europe. They are beautifully made, warm, long-lasting and will make a sentimental heirloom for future generations. ‘LIFE GLORIOUS LIFE’.

The scarf is €155 with 10% of each sale going to the NMH Foundation - available to purchase exclusively at the Electronic Sheep Website.

https://electronicsheep.com/

Known for their colourful tapestry-esque knits, Electronic Sheep were asked to design a scarf that would appeal to and benefit breastfeeding women. They set about creating a beautifully crafted product that would empower, support and encourage nursing mothers. The nursing shawl is an oversized blanket scarf featuring the signature Electronic Sheep illustrative style and electric colours. The central theme ‘LIFE GLORIOUS LIFE’ is taken from the NMH Latin motto. The blanket scarf is firstly a breastfeeding shawl for baby and mother, a cosy baby blanket and a fashionable accessory for the discerning mum.

The design is based on existing classic Electronic Sheep blanket scarves and has been tried and tested by the designers who are themselves mothers with young children. Both Brenda and Helen used their collection scarves for breastfeeding or as baby blankets. Brenda’s twins Bonnie and Blake were born at Holles Street Hospital in 2011. The babies arrived prematurely and Brenda remembers how well they were all looked after by the staff. She is now delighted to give something back to this fundraising initiative and collaboration.

The campaign to promote breastfeeding resonates with the designers as Helen remembers her own initial ‘up and down’ experience. A main concern about breastfeeding is the unnecessary confinement to the house. This revelation has become the story behind the ‘Life Glorious Life’ scarf which portrays women breastfeeding in different outdoor scenarios. The scarf illustrates women sitting at cafés, in parks, strolling along streets, reading and relaxing in public while breastfeeding. It depicts a positive and happy environment for both mother and baby - all with their ‘LIFE GLORIOUS LIFE’ blanket scarf of course! The hand drawn scenes are set around the historic building that is Holles Street Hospital.